Sunday, September 13, 2015

Assignment 2: Logo Critique

Choose 5 logos and write an opinionated analysis for them on the blog. 1. This label does not work for me. I can definitely tell the label is fashion oriented but I cannot tell them target audience. Possibly more adult females between the ages of 20-30, judging by the outfit the lady is wearing.I don't really mind the color choices, I think it is nice and simply for the audience. I think this fails as a label because I can not pronounce the label and can not really tell the audience. 2. I love this logo. Just by looking at the logo you can tell it is fashion related with the clothes pin, and mother related with the colors of blue and pink. I did not know it was a fashion blog until after I clicked on the website but I knew the target audience was mothers who enjoyed fashion. The logo is nice and simple and memorable. 3. This logo does not work for me. Yes it is simple and easy to read but I have no idea what they are selling or who the audience is. I do like the colors black and gray because its simple and clear but overall I think this logo is a fail. 4. I love this label. I think they hit this one dead on. I know exactly what they are selling and who their audience is. The colors are appealing to the eye and the label is memorable. Short and to the point. 5. This is one of my favorite logos. The Chanel logo is known all around the world. You cannot tell the audience really and but some could say its a mature audience because the logo is black letters and simple. It does not look like a kid logo. I definitely feel like this logo works for this company though.

No comments:

Post a Comment